Last updated: May 2026 · Solicitor reviewed
This Privacy Policy explains how Datavacy Ltd collects, uses, shares, and protects your personal data when you access our website, platform, and related services.
1. Who We Are
| Company | Datavacy Ltd |
| Company Number | 17152498 |
| Registered Office | Knight Road, Oxford, OX4 6DF |
| ICO Registration | ZC137164 (expires 29 April 2027) |
| UK Trade Mark | UK00004373201, Class 42 |
| Email | hello@datavacy.co.uk |
Datavacy Ltd acts as data controller for personal data processed under this Policy. Where customers store their own data in the platform, we act as data processor governed by our DPA.
2. Scope
This Policy applies to visitors to our website, customers and users of the Service, and individuals whose personal data we process in connection with our business.
3. Personal Data We Collect
Information you provide:
Full name, email address, telephone number, business name and details, account credentials, support communications.
Information collected automatically:
IP address, device identifiers, browser type and version, usage and activity data, log files and audit data.
Payment information:
Payments processed by Stripe. We receive transaction confirmations and billing details only — no card data is stored by us.
4. How We Use Your Data
| Purpose | Legal Basis |
| Provide and manage the Service | Contract (Article 6(1)(b)) |
| Manage user accounts | Contract (Article 6(1)(b)) |
| Process payments | Contract (Article 6(1)(b)) |
| Provide customer support | Contract / Legitimate Interests |
| Improve and develop the Service | Legitimate Interests (Article 6(1)(f)) |
| Ensure security and prevent fraud | Legitimate Interests (Article 6(1)(f)) |
| Send marketing communications | Consent / Soft opt-in (PECR) |
| Comply with legal obligations | Legal Obligation (Article 6(1)(c)) |
5. Marketing Communications
You will only receive marketing emails where you have consented or it is otherwise permitted by law. You may unsubscribe at any time via any email link or by contacting us directly.
6. Sharing Your Data
We may share your data with service providers (cloud hosting, payment processors, customer support platforms) who are contractually bound to process data only on our instructions. We may also disclose data where required by law. We do not sell personal data to third parties.
7. International Data Transfers
Where personal data is transferred outside the UK, we ensure appropriate safeguards including UK International Data Transfer Agreements (IDTA), adequacy decisions, and Standard Contractual Clauses.
8. Data Retention
| Category | Retention Period |
| Account data | Contract duration + up to 6 years |
| Financial records | 6–7 years (HMRC requirement) |
| Usage / analytics data | Up to 24 months |
| Support communications | Up to 3 years |
9. Data Security
We implement appropriate technical and organisational measures including encryption in transit (TLS) and at rest, role-based access control, authentication and access logging, and monitoring and incident response procedures.
10. Your Rights Under UK GDPR
Contact us at hello@datavacy.co.uk to exercise any of the following rights. We will respond within 30 days.
- Access (Article 15) — obtain a copy of your personal data
- Rectification (Article 16) — correct inaccurate data
- Erasure (Article 17) — request deletion where no overriding basis applies
- Restriction (Article 18) — limit how we process your data
- Portability (Article 20) — receive data in machine-readable format
- Object (Article 21) — object to legitimate interests processing
- Withdraw consent — where processing is based on consent
11. Automated Decision-Making
We do not carry out automated decision-making that produces legal or similarly significant effects on individuals.
12. Children's Data
Our Service is not intended for individuals under 18. We do not knowingly collect personal data from children.
13. Third-Party Links
Our website may include links to third-party websites. We are not responsible for their privacy practices.
14. Complaints
Contact us at hello@datavacy.co.uk with any concerns. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk · 0303 123 1113.
15. Changes to This Policy
We may update this Policy from time to time. Material changes will be notified via email or within the Service.
16. Contact
Email: hello@datavacy.co.uk
Post: Datavacy Ltd, Knight Road, Oxford, OX4 6DF
Company No: 17152498